ReputationInstitute

CountryRep™

Reputation Institute (RI) clients work with RI's analytic tools and pioneering consultants to realize results and unlock the power of reputation. The launch of the Global Reputation Pulse study identified the value of global reputation for corporations. CountryRep™ takes this same methodology to provide a comprehensive look at a country's reputation to a wide range of potential customers. With RepTrak, Global Reputation Pulse, and CountryRep, Reputation Institute measures reputation at the local and global level for both corporations and countries.

The state of the global economy and political environment is thus that a tool such as CountryRep™ has never been needed more. CountryRep™ provides valuable information to help both established and struggling countries to target existing programs and initiatives toward key dimensions and country publics and to develop new programs and initiatives. CountryRep™ also helps corporations go global and efficiently build relationships with key stakeholders in the most vital country markets and not least seek to understand the impact of country reputations on corporate brands.

Potential Partners for Work on CountryRep™:

• Country Governments
• Foreign Direct Investment Agencies
• Global Businesses and Potentially Global Businesses
• Travel and Tourism Industry

Potential Uses for CountryRep™:

• Identify Key Performance Indicators for the country brand & reputation
• Identifies weak areas in countries for improvement
• Identifies positive areas to be leveraged as strengths
• Overall results can be used for strategic marketing campaigns to grow tourism and business developments
• Positive results build pride and reputation within countries observing a rise in ratings after several studies
• Positive results can be used as marketing leverage by highly rated countries
• A positive or growing "country brand" can raise reputation of local company brands

To learn more, Download the free CountryRep 2009 report or contact info@reputationinstitute.com.

CountryRep 2009
In January-February 2009, Reputation Institute conducted the CountryRep™ project in 33 countries.

Consumers in each of the G8 countries (Canada, France, Germany, Italy, Japan, Russia, UK, and USA) rated 34 country brands and thereby provide a snapshot of the reputation of emerging markets with G8 consumers. More than 22,000 consumers were interviewed online and asked to rate countries, providing over 38,000 country ratings.

Each country brand was also rated by consumers in their own country. Reputation Institute conducted fieldwork in 33 countries which rated themselves to provide self-image scores from 17,000 interviews:

Americas
Brazil, Canada, Chile, Mexico, USA

Europe
Austria, Belgium, Denmark, France, Finland, Germany, Greece, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK

Asia-Pacific
Australia, China, India, Japan, Singapore, South Korea, Taiwan, Thailand

Africa
South Africa

Download the free CountryRep 2009 report here >