Reputation Institute

Global RepTrak Pulse by Reputation Institute

The Global RepTrak™ 100:
The World's Most Reputable Companies
studying the reputation and worldwide perceptions of the
100 most highly regarded companies across 15 markets

Reputation influences behaviors...
Behaviors drive business results

The general public is more likely to buy the products from companies they Trust, support organizations they Respect, and recommend companies they Admire. Based on this understanding, Reputation Institute designed The Global RepTrak™ 100 study to create an index of global companies that were both well regarded in terms of reputation in their home markets, as well as successful in managing their reputations around the world. We invited 47,000 consumers across 15 markets to measure 100 of the World's Most Reputable Companies.

Click here learn more about the methodology behind Global RepTrak™ Pulse

Insight from our study enables companies to:

Improve the efficiency of communication strategies
Understand what matters most to consumers across global markets
Strengthen the ability to make strategic business decisions

Whether your goal is to maintain global presence, enter new markets, or secure your license to operate, success lies in understanding how to effectively connect with key stakeholders.

Click here to learn more about Reputation Institute's Advisory practice

Videos

Webinar: 2011 Global RepTrak™ 100

Presented by Reputation Institute Executive Partners Kasper Ulf Nielsen and Nicolas Georges Trad.

...
[read more]

watch video

Welcome to the Reputation Economy

Kasper Ulf Nielsen, Managing Director, Reputation Institute, discusses

...
[read more]

watch video

"What has the journey of Reputation Management been like of the past 15 years?"

Dr. Charles Fombrun, Chairman, Reputation Institute, discusses

...
[read more]

watch video

"What are the tools and systems needed in order to manage corporate reputation today?"

Dr. Charles Fombrun, Chairman, Reputation Institute, discusses

...
[read more]

watch video

"What are the challenges that companies will have to face in order to win in the Reputation Economy?"

Dr. Charles Fombrun, Chairman, Reputation Institute, discusses

...
[read more]

watch video

"Are you optimistic about the future of reputation management? Will companies be able to effectively manage their reputation?"

Dr. Charles Fombrun, Chairman, Reputation Institute, discusses

...
[read more]

watch video

"Why is reputation becoming so important in the U.K.?"

Spencer Fox, Managing Director, Reputation Institute United Kingdom, discusses

...
[read more]

watch video

"What is the next step for U.K. companies to embrace the Reputation Economy?"

Spencer Fox, Managing Director, Reputation Institute United Kingdom, discusses

...
[read more]

watch video

"Are you optimistic about the future of reputation management in the U.K.?"

Spencer Fox, Managing Director, Reputation Institute United Kingdom, discusses

...
[read more]

watch video

"What are the biggest opportunities for German companies to build their reputation capital?" (in German)

Markus Zeitzen, Managing Director, Reputation Institute Germany, is interviewed

...
[read more]

watch video

"How does Reputation Institute advise its German clients to use RepTrak™ data?" (in German)

Markus Zeitzen, Managing Director, Reputation Institute Germany, is interviewed

...
[read more]

watch video

"How can companies develop reputation risk strategies and improve their corporate reputation?" (in German)

Markus Zeitzen, Managing Director, Reputation Institute Germany, is interviewed

...
[read more]

watch video

Press

Nexotur.com
Conclusiones de Futuralia more >
Mar 20, 2012
Reuters
Kohl`s Opens Eight New Stores Creating Approximately 1,000 Jobs more >
Mar 8, 2012
AIB
Dublin 24th most reputable city in world more >
Mar 7, 2012
KyivPost
Эксперты: Успешная подготовка к Евро-2012 повышает репутацию Украины more >
Feb 26, 2012
Diariosur.es
Espana mon amour more >
Feb 21, 2012
Ekathimerini.com
What we are really worth more >
Feb 21, 2012
4-traders.com
Vina Concha y Toro S.A.: Concha y Toro leads 2011 ranking of corporate reputation more >
Feb 20, 2012
American Banker
Banks' IMAGE issues are improving overall as the industry gets farther away from the subprime crisis more >
Feb 2, 2012
Grupo Aseguranza
Los grupos de interes de DKV califican su reputacion de excelente more >
Jan 18, 2012
Forbes
The Top 10 Trends in CSR for 2012 more >
Jan 18, 2012
openfile.ca
Tourism in Montreal hits high note in 2011 more >
Jan 11, 2012
Metro
Montreal a bonne reputation more >
Jan 10, 2012
diariodemallorca.es
Contaminados por los 'PIGS' more >
Jan 8, 2012
We Love Portugal Blog
Lisboa e a 27 cidade mais reputada do mundo more >
Dec 22, 2011
Concha y Toro
Concha y Toro Leads 2011 Ranking of Corporate Reputation more >
Dec 20, 2011
Expansion
Rajoy lanzara ayudas discales para la internacionalizacion de las pymes more >
Dec 19, 2011
Diario SIGLO XXI.com
Espana empeora su imagen en el extranjero more >
Dec 15, 2011
Business Wire
Baxter Responds to Patient Needs in Aftermath of Thailand Floods more >
Dec 15, 2011
EV World
Nissan, FedEx Test Electric NV200 Van Prototype more >
Dec 13, 2011
Invest in Brussels
REPUTATION INSTITUTE RATES BRUSSELS more >
Dec 12, 2011
London Stock Exchange, Dow Jones Newswires
DJ Bank of Montreal Annual Management's Discussion more >
Dec 8, 2011
Edmonton Journal
Op Ed: Attacking oilsands a 'dirty' trick more >
Dec 8, 2011
Globe and Mail
For the perfect video gamer's hotel, head to Paris more >
Dec 4, 2011
The Green Sheet
Aviva strengthens relationship with BillDesk more >
Dec 3, 2011
Sydney Morning Herald
Lovability test puts Sydney on the podium more >
Dec 2, 2011
Incentive Travel & Corporate Meetings
London is the city with the best reputation in the world according to Reputation Institute more >
Dec 1, 2011
Toronto Sun
Greenpeace activists living in a dream world more >
Dec 1, 2011
Cohn & Wolfe
Stockholms varumarke samst i Skandinavien more >
Dec 1, 2011
maabrandi.fi
Helsinki 16. sijalla tuoreessa kaupunkivertailussa more >
Dec 1, 2011
2011 City RepTrak press
Brussel veertiende in ranglijst steden met beste reputatie more >
Dec 1, 2011
Vandaag.be
Brussel heeft erg goede reputatie in het buitenland more >
Nov 30, 2011
London & Partners
London voted most reputable city more >
Nov 30, 2011
WJBC.com
State Farm cracks Top 50 in new reputation ranking more >
Nov 25, 2011
Canadian Consulate General of New York
Canada the Country with the Best Reputation in the World, According to Reputation Institute more >
Nov 17, 2011
Smart Planet
40 corporate sustainability leaders (plus, 3 lists considered) more >
Nov 15, 2011
Jornalda Madeira
Reputacao da banca portuguesa baixou por causa da divida soberana more >
Nov 13, 2011
Silicon Republic
Irish energy consumers can save 200m per year, says Airtricity more >
Nov 2, 2011
The Guardian
Ferrero unwrapped: Italy's secretive confectioner opens its doors more >
Oct 28, 2011
belocal.de
Schweden hat europaweit das beste Image more >
Oct 26, 2011
turizm.ru
Канаду назвали страной с лучшей репутацией в мире more >
Oct 21, 2011
eTurboNews
Study finds Canada as the country with the "best reputation" more >
Oct 19, 2011
Drug Store News
Kellogg receives honors for strength of company, brands, corporate responsibility efforts more >
Oct 17, 2011
What's On Jinan
Tsingtao Beer makes name on the Forbes Reputation Institute list again more >
Oct 13, 2011
Portafolio.co
Empresas colombianas se preocupan por su reputacion more >
Oct 12, 2011
Les Echos
Reputation de la France-une toute petite 18eme place more >
Oct 12, 2011
Reputation Institute
Berlin, Germany
Reputation Institute Berlin: Export steigert Reputation-Reputation steigert Export, auslandische Direktinvestitionen und das Bruttoinlandsprodukt. more >
Oct 12, 2011
Invest Sweden
Sweden second most respected country more >
Oct 10, 2011
Challenge of rebuilding reputation for investors after crisis is highlighted
Challenge of rebuilding reputation for investors after crisis is highlighted more >
Oct 8, 2011
Financial Post
Tims found brand truth early more >
Oct 7, 2011
Business Day
Mining boss warns against using term "nationalisation" more >
Oct 7, 2011
Slate.fr
Roger Federer a-t-il change le monde? more >
Oct 5, 2011
BusinessLIVE
Refusing Dalai Lama visa not in SA's economic interest more >
Oct 5, 2011
SiliconIndia
Ratan Tata, the only Indian Reputable Business Leader more >
Oct 3, 2011
La Tercera
Hospitalidad: la mayor virtud chilena, seg?n los habitantes del G8 more >
Sep 30, 2011
Aftonbladet
Sverige ? v?rldens (n?st) b?sta land (in Swedish) more >
Sep 29, 2011
The Vancouver Sun
Canada has best reputation in the world: study more >
Sep 28, 2011
Finfacts Ireland
Economic woes impact both Ireland's country reputation and workforce health more >
Sep 28, 2011
Korrespondent.net
The reputation of Ukraine around the world is better than Russia's, Israel's and China's more >
Sep 28, 2011
TCH.ua
The reputation of Ukraine around the world is better than that of Russia more >
Sep 28, 2011
Vikna-novosti
The reputation of Ukraine around the world is ahead of Russia?s, Israel?s and China?s more >
Sep 28, 2011
Reputation Institute
New York, United States
Canada is the Country with the Best Reputation in the World According to Reputation Institute. more >
Sep 27, 2011
SouthAfrica.info
Mandela tops world's most respected list more >
Sep 23, 2011
Rediff Business
The world's most reputable companies more >
Sep 22, 2011
Nelson Mandela Foundation
Nelson Mandela most trusted world figure more >
Sep 22, 2011
Polity.Org.Za
SA's reputation among G8 countries improving more >
Sep 21, 2011
Times Live
Mandela pips Federer more >
Sep 21, 2011
ATP World Tour
Federer, Mandela are World's Most Respected and Trusted more >
Sep 20, 2011
Reputation Institute
New York, United States
The 2011 Leader RepTrak(TM) Results: Reputations of the World's Most Visible Leaders and Public Personalities. more >
Sep 14, 2011
Reputation Institute
London, United Kingdom
Reputation Institute UK Charities results 2011 - ICSA briefing
Following the research undertaken by the Reputation Institute on behalf of ICSA on the reputations of the top 10 charities, ICSA takes a closer look at the importance of reputation to charities, how to define it, identify drivers and stakeholders, and develop it strategically and manage it to improve competitive advantage. Comparisons to the public sector results, which will be announced at the event, will also be made. For more information on this event, please visit: http://www.icsa.org.uk/policy-guidance/special-interest-groups. more >
Jul 28, 2011
Revista Dinero
Las empresas m?s reputadas more >
Jul 20, 2011
Business Wire
Lenovo Named One Of The World's Most Reputable Companies, According To The Global RepTrak? 100 more >
Jun 30, 2011
Reputation Institute
London, United Kingdom
CIPR Reputation Conference supported by Reputation Institute
A good reputation is an essential asset for every business. This is the message CIPR and Reputation Institute constantly promote in their work together in the UK. Reputation Institute is therefore delighted to be supporting, and exhibiting at, CIPR?s conference taking place in London later this month. The conference aims to ensure the key asset of reputation continuously drives business results. The event will address how to manage and measure your reputation through practical sessions with speakers from areas such as Corporate Communications, and Media Relations. Topics include social responsibility, reputational risk, who owns your company's reputation, and employee engagement.

Date: Wednesday 22nd June 2011
10:30 AM- 4:40PM

Venue:
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP

Special offer:
Book before midnight on 20 June 2011 to save 100 GBP on the conference fee.

Click here for conference details and registration: http://bit.ly/jtfL3V.

For more information on Reputation Institute's work in the UK please contact Spencer Fox at sfox@reputationinstitute.com or on +44 (0) 207 219 5347 more >
Jun 22, 2011
Irish Independent
Reputation is Key: Google and Apple dominate global survey more >
Jun 10, 2011
Irish Daily Mirror
We admire Google and Apple most more >
Jun 10, 2011
The Irish Sun
No Irish firms in top 100 more >
Jun 10, 2011
Forbes
The World's Most Reputable Companies more >
Jun 9, 2011
Silicon Republic: Business and Leadership
Apple and Google most reputable companies globally - study more >
Jun 9, 2011
Silicon Republic
Google and Apple are world?s most reputable companies - study more >
Jun 9, 2011
Business World
Google, Apple world's most trusted firms more >
Jun 9, 2011
Reputation Institute
Global
Reputation Institute presents The RepTrak(TM) 100: The Most Reputable Companies in the World 2011.

Reputation Institute's Executive Partners Kasper Ulf Nielsen and Nicolas Georges Trad will be hosting two live webinars and will further explore key findings and present insights from the 2011 study at 15:00 Central European Time and 11:00 Eastern Standard Time.

Register Now more >
Jun 9, 2011
Financial Times
Hacking hits Sony's reputation more >
Jun 8, 2011
Reputation Institute
Global
The 2011 Global RepTrak(TM) 100: The World's Most Reputable Companies. Reputation Institute Releases Results of it annual study, measuring 100 companies among consumers in 15 markets (Press Release). more >
Jun 8, 2011
Reputation Institute
Berlin, Germany
Sony, Toyota und Co.: mit der Global RepTrak? 100 aus Krisen lernen
BMW, VW und Daimler erzielen Top-Positionen im weltweiten Reputations-Ranking (Press Release in German). more >
Jun 8, 2011
American Banker
In Reputation Ranking, Some Banks Break from the Pack more >
May 23, 2011
Canadian Business
Which brands do Canadians love the most? more >
May 20, 2011
Canadian Business
Companies we love more >
May 19, 2011
Reputation Institute
New York, United States
May 11 Webinar: Ranking the Banks - Reputation
American Banker in association with Reputation Institute presents the US RepTrak(TM) Pulse Banking Industry results. Learn about the brands consumers trust most, and what they can teach the rest of the industry on May 11th at 3pm ET. Register here. more >
May 11, 2011
Publico.es
Clas se gana el paladar de los espanoles (article in Spanish) more >
May 5, 2011
RRHHpress.com
RSC: NH Hoteles lidera la reputacion corporativa del sector turistico en Espana, segun Reputation Institute (article in Spanish) more >
May 5, 2011
lne.es
Central Lechera Asturiana es la segunda compania espanola con mejor reputacion (article in Spanish) more >
May 5, 2011
Cinco Dias
?Cual es la empresa con mejor reputacion en Espana? (article in Spanish) more >
May 4, 2011
compromiso RSE
Ranking de las 25 empresas con mejor reputacion de Espana (article in Spanish) more >
May 4, 2011
PR Comunicacion
Google, la empresa con mejor reputacion en Espana (article in Spanish) more >
May 4, 2011
EuropaPress.es
Google es la empresa con mejor reputacion en Espana, segun un estudio (article in Spanish) more >
May 4, 2011
Expansion.com
Google, Nokia y Danone, las mas admiradas por los espanoles more >
May 4, 2011
Reputation Institute
Madrid, Spain
The Most Reputable Companies in Spain: Reputation Institute Releases Results of Spain RepTrak(TM) Pulse 2011 Study. Download the press release here (in Spanish). more >
May 4, 2011
Reputation Institute
Brussels, Belgium
The Most Reputable Companies in Belgium: akkanto and Reputation Institute Releases Results of Belgium RepTrak(TM) Pulse 2011 Study. Download the press release here. more >
Apr 27, 2011

Twitter

@strategopanama es el nuevo Asociado de @Reputation_Inst en #Panamá. Hoy hemos presentado la alianza. #Reputación #RepTrak by fpradoRI Wed, 16 May 2012 00:26:31 +0000 from TweetDeck
Learn more about The 2012 #Netherlands #RepTrak from the Annual RI #Reputation Ranking - The Netherlands 2012 event http://t.co/A6pUjlkK by Reputation_Inst Tue, 15 May 2012 17:21:09 +0000 from web
Air New Zealand takes top spot 2nd year running http://t.co/Bbk2l30Y #RepTrak by Reputation_Inst Mon, 14 May 2012 15:06:44 +0000 from web
@aandreup se une al debate (http://t.co/5NfvsReX) entre @TheEconomist y @Reputation_Inst: http://t.co/dVABcAjZ #reputación #RepTrak by fpradoRI Mon, 14 May 2012 04:34:19 +0000 from TweetDeck
@arunaraj9684 baby #RepTrak how by AmbbiDevarajoo Mon, 14 May 2012 03:33:25 +0000 from Twitter for iPhone
RT @Reputation_Inst: In just a few weeks, we will be announcing the The World's Most Reputable Companies http://t.co/0hU9fCVV #RepTrak #reputationinstconference by makemake_rj Fri, 11 May 2012 20:50:30 +0000 from web
My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak” by AmbbiDevarajoo Fri, 11 May 2012 17:12:57 +0000 from Twitter for iPhone
RT @AmbbiDevarajoo: My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak by thavax Fri, 11 May 2012 12:21:52 +0000 from Twitter for iPhone
RT @AmbbiDevarajoo: My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak”” by arunaraj9684 Fri, 11 May 2012 12:05:56 +0000 from Twitter for iPhone
Nandri doll “@marymalar: @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak” by AmbbiDevarajoo Fri, 11 May 2012 12:03:54 +0000 from Twitter for iPhone
RT @AmbbiDevarajoo My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak by marymalar Fri, 11 May 2012 12:02:39 +0000 from Twidroyd for Android
My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak”” by AmbbiDevarajoo Fri, 11 May 2012 12:01:58 +0000 from Twitter for iPhone
RT @AmbbiDevarajoo: My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak by PS819142 Fri, 11 May 2012 11:56:49 +0000 from Twitter for iPhone
“@AmbbiDevarajoo: My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak” by PS819142 Fri, 11 May 2012 11:54:47 +0000 from Twitter for iPhone
My sister @arunaraj9684 is doing a project on Reptrak model... Anyone would be able to help on that please... #RepTrak by AmbbiDevarajoo Fri, 11 May 2012 11:42:09 +0000 from Twitter for iPhone

ReputationInstitute

Global RepTrak Pulse by Reputation Institute

Complimentary Reports

The RepTrak™ System

Custom Reports

Reputation influences behaviors... Behaviors drive business results

Click here learn more about the methodology behind Global RepTrak™ Pulse

Click here to learn more about Reputation Institute's Advisory practice

Videos

Webinar: 2011 Global RepTrak™ 100

Welcome to the Reputation Economy

"What has the journey of Reputation Management been like of the past 15 years?"

"What are the tools and systems needed in order to manage corporate reputation today?"

"What are the challenges that companies will have to face in order to win in the Reputation Economy?"

"Are you optimistic about the future of reputation management? Will companies be able to effectively manage their reputation?"

"Why is reputation becoming so important in the U.K.?"

"What is the next step for U.K. companies to embrace the Reputation Economy?"

"Are you optimistic about the future of reputation management in the U.K.?"

"What are the biggest opportunities for German companies to build their reputation capital?" (in German)

"How does Reputation Institute advise its German clients to use RepTrak™ data?" (in German)

"How can companies develop reputation risk strategies and improve their corporate reputation?" (in German)

Press

Twitter

The RepTrak^™ System

Reputation influences behaviors...
Behaviors drive business results