Reputation Institute

Research shows people act based on their feelings.

They are more likely to buy the products of companies they trust, work for the organizations they respect, and recommend companies they admire. The Global RepTrak™ Pulse gives a clear snapshot of the health of a company's reputation and provides critical information about which factors drive reputation in a particular region, country, or industry.

Reputation Institute conducts the Global RepTrak™ Pulse annually measuring the general public’s perceptions of what drives corporate reputation around the world. The study rates more than 2,500 companies in 25 industry categories within 41 countries, making Global RepTrak™ Pulse the largest study of its kind.

Click here learn more about the methodology behind Global RepTrak™ Pulse

Reputation Institute's methodology combines rigorous academic research with a decade of experience working with some of the world's most successful organizations. We draw on our huge repository of detailed industry and stakeholder insights to help clients gain a competitive edge in the marketplace.