JOIN US ON THURSDAY 26 FEBRUARY FOR A FULL DAY SEMINAR

ON REPUTATION MANAGEMENT WITH

Dr Charles Fombrun

International consultant, founder of the Reputation Institute and author of

“Fame and Fortune: How Successful Companies Build Winning Reputations”

Corporate Reputation & National Trust :
Building public recognition and respect through measurement, communication, and strategy

• How are leading companies safeguarding against the kinds of reputational risks that have affected
  U.S. and European companies like Enron, Vivendi, and Parmalat?
• How are corporate reputations measured?
• Which companies are best regarded in different countries around the world –and why? The Global RQ Project.
• Who should you talk to and how much? How much communication with the media and the
  public is enough, and how do you know when it's too little?
• How do you assess the reputational risks that companies face from unexpected technological
  developments, executive misdeeds, or regulatory systems?
• How are changing circumstances affecting the reputations of companies in the U.S., Europe, and Australia?
• Are workplace issues and social responsibility likely to remain lasting components of reputation building strategies?
• What is the role of employee communications in reputation management?

  PROGRAMME

07:30 Registration
08:00 Welcome & Introduction - The Challenge of Reputation Management : Charles Proudfoot
08:15 Fame & Fortune –The Value Creation Process : Charles Fombrun
09:00 Measuring Reputations
        — The Reputation Quotient : Charles Fombrun & Oliver Freedman
        — The Media Reputation Index : Mark Weiner
09:30 Coffee and Tea Break
10:00 The Global RQ Project : Panel
11:30  Implementing Reputation Management : Charles Fombrun
12:00  Lunch
13:00  Using Your Corporate Brand to Build Reputation : Cees van Riel
13:45  The Role of Social Responsibility in Reputation Building : Oliver Freedman & Kasper Ulf Nielsen
14:30  Reputation Management at National Australia Bank : Wesley Hill
15:00  Coffee & Tea Break
15:30  Communicating with Stakeholders : Cees van Riel
16:00  From Crisis to Renewal : Panel
16:45  Closing Comments – Charles Proudfoot
17:00 Cocktails

.

THE SPONSORS

The Reputation Institute is a global network of companies, academics, and practitioners whose aim is to advance knowledge about corporate reputation and to improve the practice of reputation management. The Reputation Institute has developed empirical research projects, forums, journals, and other forms of knowledge-building that focus on measuring the corporate reputation and on how to estimate the tangible value that derives from corporate reputation.  They also help their global members to enhance their own knowledge about reputation management and their visibility in the reputation management community.  The Reputation Institute’s activities are funded by annual contributions of member organizations, including Avon, BBVA, Ciba, Coca-Cola, Dresdner Bank, Euro-RSCG, Federal Express, People's Bank and Telefonica.

The Reputation Institute is a worldwide headquartered in the USA and is also represented in 11 European countries including the UK, France, Germany, Denmark, Sweden, Greece, Switzerland. Their work has been extended to 24 countries – from India, Asia, Australia, Japan and now, for the first time in South Africa

For more information, visit www.reputationinstitute.com

.

.

.

About the speakers

	Charles J. Fombrun is the Founder and Executive Director of the Reputation Institute, a private research organization dedicated to advancing knowledge about corporate reputations. He is also Professor Emeritus at the Stern School of Business of New York University where he has been on the faculty since 1984. Dr. Fombrun's work is synonymous with path-breaking developments in measurement, analysis, and management of corporate reputation, and has stimulated a deeper appreciation of the role that intangible assets play in strategic competitiveness. He is the author of the best-selling Reputation: Realizing Value from the Corporate Image (Harvard Business School Press, 1996), and released his follow-up book with Cees van Riel in 2003, Fame and Fortune: How the World's Top Companies Build Winning Reputations (Pearson Publishing). Professor Fombrun earned a B.S. in Physics from Queen's University (Canada) in 1974, and completed his Ph.D. in 1980 at Columbia University.  He was the youngest member of the standing faculty of The Wharton School, University of Pennsylvania, and has since written over 100 articles for leading research and professional journals.  He is a frequent speaker, contributor, and organizer of international forums on current management topics. He serves on numerous editorial boards and is currently co-editor-in-chief of the Corporate Reputation Review, a quarterly journal that he founded with Cees van Riel of Erasmus University in 1997 that is devoted to research, measurement, and valuation of corporate reputations.
	Cees B.M. van Riel is a professor at the Rotterdam School of Management of the Erasmus University in The Netherlands. He is co-founder and Editor-in-Chief of the Corporate Reputation Review, and managing director of the Reputation Institute. He initiated the first Executive Master of Corporate Degree Program in the world in 1998.  Cees van Riel published Communication Corporativa (Prentice Hall, 1997) and is author of many other English and Dutch books and articles (published in Management Communication Quarterly, Academy of Management Journal, Business & Society, Corporate Reputation Review, Long Range Planning and the European Journal of Marketing) about corporate branding, identity and reputation management.
	Oliver Freedman is Research Director at Harris Interactive.  Oliver worked for Harris Interactive in New York from 1999 to 2001.  From 1997 to 1999, he worked in market research for Harris’ Global Network Member in Sydney, Australia (AMR Interactive).  Oliver’s market research experience includes traditional and Internet research design, analysis, reporting, and overall management of data collection. He has expertise in quantitative research techniques including multivariate analysis. His main focus while in the New York office was on analysing results and writing reports for the many and varied Reputation Quotient (RQ) studies.  In August 2001, Oliver returned to Sydney where he continues to work with Harris Interactive NY on international RQ studies, with Harris Interactive Japan on studies in the Asia Pacific region, and with Harris Interactive’s Global Network Members on major research initiatives.  Oliver holds an M.S. (Organizational Psychology) and a B.S. (Psychology) from University of New South Wales, Sydney, Australia.
	Mark Weiner  is Executive Vice President - Delahaye Medialink Communications Research, who oversees an international firm which provides a variety of media analysis and survey research services, all tailored to meet the special requirements of professional communicators. He has planned and executed hundreds of research projects since entering the field in 1986, three of which earned CIPRA and PR Week awards. He was previously Senior Vice President and co-founder of Copernicus, a marketing investment strategy group, where he headed the firm's Integrated Marketing Communications Analysis practice. For eight years, Mark was the Managing Partner of PR Data, a company specializing in the content analysis of news coverage. Before public relations, Weiner was an editor and syndicated newspaper columnist with the McNaught Newspaper Syndicate after starting his career with the New York Times News Service.
	Kasper Ulf Nielsen is Partner in InterPlay, a Danish consulting company focusing on Reputation Management and Organizational Psychology. InterPlay is the key driver in the development of Reputation Institute (RI) in Scandinavia, and Kasper manages the Research Institute’s Annual RQ project in Denmark as well as custom reputation projects for leading Nordic companies. Kasper holds an MSc in Intercultural Management and Communications from Copenhagen Business School.  He is co-author with Majken Schultz and Peter Mejlby of Introduction to Organizational Theory and has also published articles in Corporate Reputation Review.  Kasper is a frequent guest lecturer at Copenhagen Business School.
	Nicolas G. Trad is Partner in InterPlay, a Danish consulting company focusing on Reputation Management and Organizational Psychology. InterPlay is the key driver in the development of Reputation Institute (RI) in Scandinavia, and Nicolas manages the Research Institute’s Annual RQ projects in Norway and Sweden. Nicolas directs the Organizational Psychology department of InterPlay that focuses on in-depth analysis and development of employees and managers. Nicolas has a Master’s degree in Intercultural Management and Communications from Copenhagen Business School, and has published articles on workplace environment in different publications in Denmark. Nicolas regularly lectures at the Danish Institute for Workplace Environment.
	Wesley Hill is a Director at AMR Interactive in Sydney, Australia.  Wesley has been actively involved in the development of marketing and communications strategies for a wide range of blue chip clients.  Wesley has both qualitative and quantitative skills that he gained while working for various advertising and research companies. At AMR Interactive, Wesley specializes in the management of large-scale projects and has been actively involved in RQ projects with clients and strategic assessment of advertising programs.  He is the co-author of various articles, and most recently presented a study of RQ research done at National Australia Bank to the ESOMAR conference.
	Charles Proudfoot Completed a B.A. degree at the University of Natal before going to serve articles at the law firm of Webber Wentzel and complete his LL.B at the University of Witwatersrand. As a founding partner, he played a leading role in the formation of the South African-based MAST Organisation. During a five-year career with this pre-eminent training and skills development group he established and headed up an off-shore MAST subsidiary in Houston, Texas. Charles joined the Micro & Peripherals Distribution group (M&PD) to form Lasernet, a specialist value-add networking distributor. In 1988, after M&PD was incorporated into the JSE-listed Siltek Holdings, he was appointed managing director of Tecnetics. In 1994 he was appointed general manager of Apple Computer’s sub-Saharan operations and tasked with establishing the company’s post-independence entry into South Africa. In 1999 he was recruited as managing director of Wang Global in South Africa. In this role he successfully integrated Wang Global operations into the Dutch-based Multinational, Getronics NV, following one of the biggest acquisitions of its type. Charles played a leading role in the successful integration of Getronics SA into CS Holdings after the group acquired the local multinational subsidiary. Charles is a founding director of the Reputation Institute (South Africa).