Reputation Institute

Country RepTrak by Reputation Institute

2011 Country RepTrak™:
Reputation Institute's Comprehensive Study of Country Reputations

Reputation Institute's pioneering consultants offer an array of analytic tools which advise clients on building successful reputation management strategies. We have developed Country RepTrak™, a study which takes Reputation Institute's proven corporate reputation model a step further to assess the reputation of a country with stakeholders. Insights generated through the Country RepTrak™ study provide the first steps in developing a strong country reputation.

Webinar: Country RepTrak™ 2011

Presented by Reputation Institute Executive Partner Nicolas Georges Trad.

...
[read more]

watch video

Country Governments & Tourism

Establish key performance indicators that support a country's brand and reputation initiatives
Inform strategic marketing campaigns to grow tourism and business development
Identify weak reputational areas for improvement and positive areas to leverage
Positive country data results can be used to build national pride, marketing leverage and influence the reputation of local company brands

Foreign Direct Investment Agencies, Global Businesses and Economic Development

Advise corporations on going global and how to efficiently build relationships with key stakeholders in the most vital markets
Identify and understand the impact of country reputations on corporate brands
Realize the impact of supportive behaviors in the forms of Buying, Working and Investing in a specific country of interest

Press

Diariosur.es
Espana mon amour more >
Feb 21, 2012
Ekathimerini.com
What we are really worth more >
Feb 21, 2012
4-traders.com
Vina Concha y Toro S.A.: Concha y Toro leads 2011 ranking of corporate reputation more >
Feb 20, 2012
American Banker
Banks' IMAGE issues are improving overall as the industry gets farther away from the subprime crisis more >
Feb 2, 2012
Grupo Aseguranza
Los grupos de interes de DKV califican su reputacion de excelente more >
Jan 18, 2012
Forbes
The Top 10 Trends in CSR for 2012 more >
Jan 18, 2012
openfile.ca
Tourism in Montreal hits high note in 2011 more >
Jan 11, 2012
Metro
Montreal a bonne reputation more >
Jan 10, 2012
diariodemallorca.es
Contaminados por los 'PIGS' more >
Jan 8, 2012
We Love Portugal Blog
Lisboa e a 27 cidade mais reputada do mundo more >
Dec 22, 2011
Concha y Toro
Concha y Toro Leads 2011 Ranking of Corporate Reputation more >
Dec 20, 2011
Expansion
Rajoy lanzara ayudas discales para la internacionalizacion de las pymes more >
Dec 19, 2011
Diario SIGLO XXI.com
Espana empeora su imagen en el extranjero more >
Dec 15, 2011
Business Wire
Baxter Responds to Patient Needs in Aftermath of Thailand Floods more >
Dec 15, 2011
EV World
Nissan, FedEx Test Electric NV200 Van Prototype more >
Dec 13, 2011
Invest in Brussels
REPUTATION INSTITUTE RATES BRUSSELS more >
Dec 12, 2011
London Stock Exchange, Dow Jones Newswires
DJ Bank of Montreal Annual Management's Discussion more >
Dec 8, 2011
Edmonton Journal
Op Ed: Attacking oilsands a 'dirty' trick more >
Dec 8, 2011
Globe and Mail
For the perfect video gamer's hotel, head to Paris more >
Dec 4, 2011
The Green Sheet
Aviva strengthens relationship with BillDesk more >
Dec 3, 2011
Sydney Morning Herald
Lovability test puts Sydney on the podium more >
Dec 2, 2011
Incentive Travel & Corporate Meetings
London is the city with the best reputation in the world according to Reputation Institute more >
Dec 1, 2011
Toronto Sun
Greenpeace activists living in a dream world more >
Dec 1, 2011
Cohn & Wolfe
Stockholms varumarke samst i Skandinavien more >
Dec 1, 2011
maabrandi.fi
Helsinki 16. sijalla tuoreessa kaupunkivertailussa more >
Dec 1, 2011
2011 City RepTrak press
Brussel veertiende in ranglijst steden met beste reputatie more >
Dec 1, 2011
Vandaag.be
Brussel heeft erg goede reputatie in het buitenland more >
Nov 30, 2011
London & Partners
London voted most reputable city more >
Nov 30, 2011
WJBC.com
State Farm cracks Top 50 in new reputation ranking more >
Nov 25, 2011
Canadian Consulate General of New York
Canada the Country with the Best Reputation in the World, According to Reputation Institute more >
Nov 17, 2011
Smart Planet
40 corporate sustainability leaders (plus, 3 lists considered) more >
Nov 15, 2011
Jornalda Madeira
Reputacao da banca portuguesa baixou por causa da divida soberana more >
Nov 13, 2011
Silicon Republic
Irish energy consumers can save 200m per year, says Airtricity more >
Nov 2, 2011
The Guardian
Ferrero unwrapped: Italy's secretive confectioner opens its doors more >
Oct 28, 2011
belocal.de
Schweden hat europaweit das beste Image more >
Oct 26, 2011
turizm.ru
Канаду назвали страной с лучшей репутацией в мире more >
Oct 21, 2011
eTurboNews
Study finds Canada as the country with the "best reputation" more >
Oct 19, 2011
Drug Store News
Kellogg receives honors for strength of company, brands, corporate responsibility efforts more >
Oct 17, 2011
What's On Jinan
Tsingtao Beer makes name on the Forbes Reputation Institute list again more >
Oct 13, 2011
Portafolio.co
Empresas colombianas se preocupan por su reputacion more >
Oct 12, 2011
Les Echos
Reputation de la France-une toute petite 18eme place more >
Oct 12, 2011
Reputation Institute
Berlin, Germany
Reputation Institute Berlin: Export steigert Reputation-Reputation steigert Export, auslandische Direktinvestitionen und das Bruttoinlandsprodukt. more >
Oct 12, 2011
Invest Sweden
Sweden second most respected country more >
Oct 10, 2011
Challenge of rebuilding reputation for investors after crisis is highlighted
Challenge of rebuilding reputation for investors after crisis is highlighted more >
Oct 8, 2011
Financial Post
Tims found brand truth early more >
Oct 7, 2011
Business Day
Mining boss warns against using term "nationalisation" more >
Oct 7, 2011
Slate.fr
Roger Federer a-t-il change le monde? more >
Oct 5, 2011
BusinessLIVE
Refusing Dalai Lama visa not in SA's economic interest more >
Oct 5, 2011
SiliconIndia
Ratan Tata, the only Indian Reputable Business Leader more >
Oct 3, 2011
La Tercera
Hospitalidad: la mayor virtud chilena, seg?n los habitantes del G8 more >
Sep 30, 2011
Aftonbladet
Sverige ? v?rldens (n?st) b?sta land (in Swedish) more >
Sep 29, 2011
The Vancouver Sun
Canada has best reputation in the world: study more >
Sep 28, 2011
Finfacts Ireland
Economic woes impact both Ireland's country reputation and workforce health more >
Sep 28, 2011
Korrespondent.net
The reputation of Ukraine around the world is better than Russia's, Israel's and China's more >
Sep 28, 2011
TCH.ua
The reputation of Ukraine around the world is better than that of Russia more >
Sep 28, 2011
Vikna-novosti
The reputation of Ukraine around the world is ahead of Russia?s, Israel?s and China?s more >
Sep 28, 2011
Reputation Institute
New York, United States
Canada is the Country with the Best Reputation in the World According to Reputation Institute. more >
Sep 27, 2011
SouthAfrica.info
Mandela tops world's most respected list more >
Sep 23, 2011
Rediff Business
The world's most reputable companies more >
Sep 22, 2011
Nelson Mandela Foundation
Nelson Mandela most trusted world figure more >
Sep 22, 2011
Polity.Org.Za
SA's reputation among G8 countries improving more >
Sep 21, 2011
Times Live
Mandela pips Federer more >
Sep 21, 2011
ATP World Tour
Federer, Mandela are World's Most Respected and Trusted more >
Sep 20, 2011
Reputation Institute
New York, United States
The 2011 Leader RepTrak(TM) Results: Reputations of the World's Most Visible Leaders and Public Personalities. more >
Sep 14, 2011
Reputation Institute
London, United Kingdom
Reputation Institute UK Charities results 2011 - ICSA briefing
Following the research undertaken by the Reputation Institute on behalf of ICSA on the reputations of the top 10 charities, ICSA takes a closer look at the importance of reputation to charities, how to define it, identify drivers and stakeholders, and develop it strategically and manage it to improve competitive advantage. Comparisons to the public sector results, which will be announced at the event, will also be made. For more information on this event, please visit: http://www.icsa.org.uk/policy-guidance/special-interest-groups. more >
Jul 28, 2011
Revista Dinero
Las empresas m?s reputadas more >
Jul 20, 2011
Business Wire
Lenovo Named One Of The World's Most Reputable Companies, According To The Global RepTrak? 100 more >
Jun 30, 2011
Reputation Institute
London, United Kingdom
CIPR Reputation Conference supported by Reputation Institute
A good reputation is an essential asset for every business. This is the message CIPR and Reputation Institute constantly promote in their work together in the UK. Reputation Institute is therefore delighted to be supporting, and exhibiting at, CIPR?s conference taking place in London later this month. The conference aims to ensure the key asset of reputation continuously drives business results. The event will address how to manage and measure your reputation through practical sessions with speakers from areas such as Corporate Communications, and Media Relations. Topics include social responsibility, reputational risk, who owns your company's reputation, and employee engagement.

Date: Wednesday 22nd June 2011
10:30 AM- 4:40PM

Venue:
CIPR Public Relations Centre
52-53 Russell Square
London, WC1B 4HP

Special offer:
Book before midnight on 20 June 2011 to save 100 GBP on the conference fee.

Click here for conference details and registration: http://bit.ly/jtfL3V.

For more information on Reputation Institute's work in the UK please contact Spencer Fox at sfox@reputationinstitute.com or on +44 (0) 207 219 5347 more >
Jun 22, 2011
Irish Independent
Reputation is Key: Google and Apple dominate global survey more >
Jun 10, 2011
Irish Daily Mirror
We admire Google and Apple most more >
Jun 10, 2011
The Irish Sun
No Irish firms in top 100 more >
Jun 10, 2011
Forbes
The World's Most Reputable Companies more >
Jun 9, 2011
Silicon Republic: Business and Leadership
Apple and Google most reputable companies globally - study more >
Jun 9, 2011
Silicon Republic
Google and Apple are world?s most reputable companies - study more >
Jun 9, 2011
Business World
Google, Apple world's most trusted firms more >
Jun 9, 2011
Reputation Institute
Global
Reputation Institute presents The RepTrak(TM) 100: The Most Reputable Companies in the World 2011.

Reputation Institute's Executive Partners Kasper Ulf Nielsen and Nicolas Georges Trad will be hosting two live webinars and will further explore key findings and present insights from the 2011 study at 15:00 Central European Time and 11:00 Eastern Standard Time.

Register Now more >
Jun 9, 2011
Financial Times
Hacking hits Sony's reputation more >
Jun 8, 2011
Reputation Institute
Global
The 2011 Global RepTrak(TM) 100: The World's Most Reputable Companies. Reputation Institute Releases Results of it annual study, measuring 100 companies among consumers in 15 markets (Press Release). more >
Jun 8, 2011
Reputation Institute
Berlin, Germany
Sony, Toyota und Co.: mit der Global RepTrak? 100 aus Krisen lernen
BMW, VW und Daimler erzielen Top-Positionen im weltweiten Reputations-Ranking (Press Release in German). more >
Jun 8, 2011
American Banker
In Reputation Ranking, Some Banks Break from the Pack more >
May 23, 2011
Canadian Business
Which brands do Canadians love the most? more >
May 20, 2011
Canadian Business
Companies we love more >
May 19, 2011
Reputation Institute
New York, United States
May 11 Webinar: Ranking the Banks - Reputation
American Banker in association with Reputation Institute presents the US RepTrak(TM) Pulse Banking Industry results. Learn about the brands consumers trust most, and what they can teach the rest of the industry on May 11th at 3pm ET. Register here. more >
May 11, 2011
Publico.es
Clas se gana el paladar de los espanoles (article in Spanish) more >
May 5, 2011
RRHHpress.com
RSC: NH Hoteles lidera la reputacion corporativa del sector turistico en Espana, segun Reputation Institute (article in Spanish) more >
May 5, 2011
lne.es
Central Lechera Asturiana es la segunda compania espanola con mejor reputacion (article in Spanish) more >
May 5, 2011
Cinco Dias
?Cual es la empresa con mejor reputacion en Espana? (article in Spanish) more >
May 4, 2011
compromiso RSE
Ranking de las 25 empresas con mejor reputacion de Espana (article in Spanish) more >
May 4, 2011
PR Comunicacion
Google, la empresa con mejor reputacion en Espana (article in Spanish) more >
May 4, 2011
EuropaPress.es
Google es la empresa con mejor reputacion en Espana, segun un estudio (article in Spanish) more >
May 4, 2011
Expansion.com
Google, Nokia y Danone, las mas admiradas por los espanoles more >
May 4, 2011
Reputation Institute
Madrid, Spain
The Most Reputable Companies in Spain: Reputation Institute Releases Results of Spain RepTrak(TM) Pulse 2011 Study. Download the press release here (in Spanish). more >
May 4, 2011
Reputation Institute
Brussels, Belgium
The Most Reputable Companies in Belgium: akkanto and Reputation Institute Releases Results of Belgium RepTrak(TM) Pulse 2011 Study. Download the press release here. more >
Apr 27, 2011
Expresso
a marca Portugal tem de deixar a cultura do fado e da melancolia (article in Portuguese) more >
Apr 16, 2011
Ser Responsabel
La Reputacion Tambien es Rentable para las ONG (article in Spanish) more >
Apr 15, 2011
Radio TSF
Radio interview of Pedro Cabrita Carneiro on TSF Radio's program ?Sons de Marca? discussing 2011 RepTrak (TM) Pulse Portugal. Running time: 1 min 37 sec (audio clip in Portuguese) more >
Apr 15, 2011
Financial Mail
Corporate Reputation - Keeping score: Confidence Suffers more >
Apr 14, 2011
iafrica.com
SA's top 10 companies more >
Apr 14, 2011
Herald.ie
Banks on shame list more >
Apr 14, 2011
Belfast Telegraph
Google retains title of most reputable firm in Ireland more >
Apr 14, 2011
Talouselama
Fazerin maine on paras / Fazer's reputation is the best (article in Finnish) more >
Apr 14, 2011
Reputation Institute
Johannesburg, South Africa
The Most Reputable Companies in South Africa: Reputation Institute Releases Results of South Africa RepTrak(TM) Pulse 2011 Study. Download the press release here. more >
Apr 14, 2011
Irish Times
Google tops reputation rankings more >
Apr 13, 2011
Silicon Republic
Google most reputable company in Ireland - study more >
Apr 13, 2011
RTE News
Google most reputable company here again more >
Apr 13, 2011
Radio TSF
Radio interview of Pedro Cabrita Carneiro on TSF Radio's program ?Neg?cios e Empresas? discussing 2011 RepTrak (TM) Pulse Portugal. Running time: 2 min (audio clip in Portuguese) more >
Apr 13, 2011
Third Sector
RNLI ranked top in list of charity reputations more >
Apr 12, 2011
PRWeek
Corporate reputation plays increasing role in overall PR strategy more >
Apr 8, 2011
Marketing Pilgrim
Internet Giants Carry Strong Reputations As Well more >
Apr 7, 2011
MSN Money
Amazon tops reputation survey, and Freddie Mac loses more >
Apr 6, 2011
InsuranceTimes.co.uk
Aviva tops "most reputable" insurer ranking more >
Apr 6, 2011
Reputation Institute
London, United Kingdom
Breakfast Briefing On The Reputation Of The UK's Leading Companies.
Reputation Institute UK will release the RepTrak(TM) Pulse 2011 results for the United Kingdom with a special seminar event. Space is limited - learn more and register your interest in attending by following this link. more >
Apr 6, 2011
Forbes
America's Most And Least Reputable Big Companies more >
Apr 5, 2011
PRWeek
Amazon tops Most Reputable Companies list more >
Apr 5, 2011
Bloomberg
Who is Making Good Decisions in the Reputation Economy? Amazon, Kraft and 3M, According to New Study of U.S. Consumers more >
Apr 5, 2011
Yahoo! Finance
Who is Making Good Decisions in the Reputation Economy? Amazon, Kraft and 3M, According to New Study of U.S. Consumers more >
Apr 5, 2011
Business Insider
Amazon Is The Most Reputable Company In The World more >
Apr 5, 2011
The Street
TI, Google: Tech Winners & Losers more >
Apr 5, 2011
TechSpot.com
Amazon crowned the most reputable company in the US more >
Apr 5, 2011
TechFlash
Study: Amazon tops list of most reputable big companies in U.S. more >
Apr 5, 2011
PCWorld
Amazon: The Company Shoppers Love the Most more >
Apr 5, 2011
Frankfurter Allgemeine Zeitung
Volkswagen genie?t hohes Ansehen/Volkswagen in high esteem (article in German) more >
Apr 5, 2011
Reputation Institute
New York, United States
Who is Making Good Decisions in the Reputation Economy? Amazon, Kraft and 3M, According to New Study of U.S. Consumers. Reputation Institute United States publishes U.S. RepTrak(TM) Pulse 2011 results (press release). more >
Apr 5, 2011
Reputation Institute
Berlin, Germany
The Most Reputable Companies in Germany: Reputation Institute Releases Results of Germany RepTrak(TM) Pulse 2011 Study. Download the press release here (in German). more >
Apr 4, 2011
Reputation Institute
Berlin, Germany
Reputation Institute Releases Results of Germany RepTrak(TM) Pulse 2011 Study. Download the top line report for The Most Reputable Companies in Germany here. more >
Apr 4, 2011

Twitter

RT @kenburbary: Social Media Monitoring Daily is out! http://t.co/nF369BSf ▸ Top stories today via @kenromano @reputation_inst @plgraham by gfarris Wed, 22 Feb 2012 18:04:22 +0000 from Paper.li
RT @kenburbary Social Media Monitoring Daily is out! http://t.co/7CAu2M6S ▸ Top stories today via @kenromano @reputation_inst @plgraham by plgraham Wed, 22 Feb 2012 15:46:10 +0000 from Radian6
Social Media Monitoring Daily is out! http://t.co/nF369BSf ▸ Top stories today via @kenromano @reputation_inst @plgraham by kenburbary Wed, 22 Feb 2012 15:36:31 +0000 from Paper.li
RT @RI_Spain: RT @Reputation_Inst: Join the conversations in the #Reputation Institute #LinkedIn Discussion Group http://t.co/LpRdAOM1 by madrid2day Wed, 22 Feb 2012 14:17:08 +0000 from HootSuite
RT @Reputation_Inst: RI's Cees van Riel will be speaking at the European Communication Summit in Brussels http://t.co/bGcRldcI @commssummit by RI_Spain Wed, 22 Feb 2012 12:25:02 +0000 from HootSuite
RT @Reputation_Inst: Join the conversations in the #Reputation Institute #LinkedIn Discussion Group http://t.co/LpRdAOM1 by RI_Spain Wed, 22 Feb 2012 12:15:05 +0000 from HootSuite
RT @Reputation_Inst: What we are really worth http://t.co/ZCkvRmAw #Greece #RepTrak by RI_Spain Wed, 22 Feb 2012 12:05:10 +0000 from HootSuite
We are looking for Junior Analysts at the Madrid office of #Reputation Institute http://t.co/tvFPyDXP #jobs #trabajo #RepTrak by fpradoRI Tue, 21 Feb 2012 19:18:11 +0000 from TweetDeck
RT @Reputation_Inst: What we are really worth http://t.co/Rw4jxlkT #Greece #RepTrak by fpradoRI Tue, 21 Feb 2012 16:41:49 +0000 from web
What we are really worth http://t.co/Rw4jxlkT #Greece #RepTrak by Reputation_Inst Tue, 21 Feb 2012 14:37:49 +0000 from web
RT @fpradoRI We are looking for Junior Analysts at the Madrid office of #Reputation Institute http://t.co/LEWvPvDj #jobs #trabajo #RepTrak by martachavero Tue, 21 Feb 2012 12:37:02 +0000 from web
Gracias @enguita, @Adecco, J. Cerviño, Pilar Morán Reyero, @EURESjob, @Reputation_Inst y @DircomSpain por colaborar en http://t.co/YToOEeTX by convencercon Tue, 21 Feb 2012 12:16:15 +0000 from web
Participan en el trabajo sobre El Profesional español: embajador de la marca España http://t.co/LImx06WT @DircomSpain, @Reputation_Inst y + by AlasseaEllensar Tue, 21 Feb 2012 11:56:51 +0000 from Tweet Button
We are looking for Junior Analysts at the Madrid office of #Reputation Institute http://t.co/tvFPyDXP #jobs #trabajo #RepTrak by fpradoRI Tue, 21 Feb 2012 11:09:51 +0000 from TweetDeck
RT @RI_Spain: Reputation Preservation and Crisis Communication in the Age of Social Media http://t.co/Vdx8Revq #reputationandcrisis @Reputation_Inst by atyacomunica Mon, 20 Feb 2012 10:30:40 +0000 from HootSuite

ReputationInstitute

Country RepTrak by Reputation Institute

Webinar: Country RepTrak™ 2011

Country Governments & Tourism

Foreign Direct Investment Agencies, Global Businesses and Economic Development

Download the Complimentary Report

The Country RepTrak™ System

Press

Twitter

The Country RepTrak^™ System