Reputation Institute Knowledge Center
Welcome to Reputation Institute’s Knowledge Center. The Knowledge Center is the founding core of Reputation Institute’s activities around the world. Begun by Charles Fombrun and Cees van Riel, Reputation Institute hosted its first annual conference in 1996 as a way of bringing
multidisciplinary scholars and professionals from around the world to summit and share research and best practices so that they may yield thought leadership on Reputation Management, as they regularly do today.
Click through our Q&A below to get an overview of some of the core thought behind Reputation Institute and to access some of the many resources available in the Knowledge Center.
What are corporate reputations?
Corporate reputations are aggregate perceptions and interpretations of a company’s past actions and future prospects.
View “The Reputation Landscape” video >
Listen to “What is Corporate Reputation "a podcast interview with Dr. Charles Fombrun >
Why are corporate reputations important?
People provide more or less support to companies based on their perceptions of those companies. They are more likely to buy the products of companies they trust, to work for companies they respect, and to recommend companies they like.
Where do corporate reputations come from?
Corporate reputations crystallize from the personal experiences individuals have about a company and are influenced by a company’s own messaging and by media coverage about the company. Corporate reputations take shape from the perceptions that stakeholders have about a company’s results on seven key dimensions: Products, Innovation, Performance, Citizenship, Workplace, Leadership, and Governance.
How do you measure and value corporate reputations?
Reputations are measured by aggregating the feelings of Trust, Admiration, and Esteem that stakeholders have for a company.
Visit the Global Pulse page to learn about Reputation Institute’s multi-national research >
Members read RI Insight: “Global Pulse 2007: Key Findings” >
How do you manage reputations?
You manage reputation by building a ‘reputation platform’ and by carrying out ‘reputing programs’. Reputing aligns identity (what a company is), communication (what a company says), and action (what a company does). Reputing is designed to build and reinforce trusting relationships between companies and their stakeholders.
Visit RI Advisory Services to learn Reputation Institute’s approach >
Reputation Institute's Library is a resource for reputation related content generated by the RI network, our staff and associates, and leaders in the field of reputation management. Visit the RI Library to search publications such as our Insights, Cases and quarterly Corporate Reputation Review. Here you will also find an archive of Papers and Presentations from past events and conferences, including videos and podcasts in our Multimedia section, and more. Pull up a comfortable chair and settle into our library.
RI regularly organizes international conferences and forums that bring together scholarship and practice from the related fields of business strategy, marketing, organization theory, and communications. Find out about upcoming events around the world or read about past conferences and forums here.
Reputation Institute recognizes individuals who have greatly contributed to the study and management of reputation by honoring them at our annual conference. Companies with the top reputations in their home countries measured by Reputation Institute’s Global Pulse project are seen as “The World’s Most Respected Companies” each year in publications around the world. We applaud these examples of best practice and thought leadership and are honored to showcase them in the RI Hall of Fame.
Explore surveys, rankings and results from global reputation research in RI Databases:
Global Pulse: a proprietary database of corporate reputation ratings of 1,000 of the world’s largest companies based on over 60,000 consumer surveys in 29 countries. Download the complimentary Global 200 results here.
List of Lists: a searchable database of reputation rankings compiled from more than 50 publications around the world, completely cross referenced by company name, industry, and publication. This resource is available to RI Members only.
RI Rolodex: an indispensable resource of over 4,000 contacts involved in corporate reputation research, analysis, or management. Browse alphabetically or search by multiple criteria for contact information of individuals in the RI Network . This resource is available to RI Members only.
Reputation Institute (RI) Membership provides an opportunity for academics, practitioners, and companies to gain and advance knowledge in the field of corporate reputation.
About RI Membership: learn about the benefits and features of RI Membership
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Corporate Members
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